We worked closely with the Upper Echelon team to create a design that would enhance the user experience, and deliver on the promise of what its brand could be. We began by conceptualizing the content strategy, integrating elements like photos and videos into models in Sketch, to outline how each page should function. Once we were happy with the new design, we used HTML to build out pages and assets. This process allowed us to push every page through multiple rounds of user testing while we continued working on new features. The end result was an elegant and intuitive interface that would allow this product to grow into something greater than just a website – it was a living product that could evolve over time.