At Binarycode, we are committed to delivering high-quality digital solutions to our clients. Our core values include a strong focus on quality, innovation, collaboration, exceptional customer service, and a dedication to continuous learning and improvement.
Binarycode is a full-service digital marketing and development agency based in New Zealand. We specialize in delivering innovative, impactful digital solutions that help small and medium-sized enterprises optimize their business opportunities. Our team of experts has years of experience in digital marketing, web and mobile app development, UI/UX design, cloud management, AI/ML development, and SharePoint services.
At Binarycode, we offer a range of services to help our clients achieve their digital goals. Our services include web and mobile app development, UI/UX design, cloud management, AI/ML development, SharePoint services, app store optimization (ASO), search engine optimization (SEO), app marketing, social media marketing, and Google AdWords managed services. We work collaboratively with our clients to understand their unique business needs and create custom solutions that deliver measurable results.
Our primary goal is to help small and medium-sized enterprises in the New Zealand market achieve sustainability and growth through our digital solutions. We believe that by equipping our clients with the latest digital tools and strategies, we can help them reach their target customers and achieve their business goals.
Our team of highly skilled professionals has years of combined experience in digital marketing, web and mobile app development, UI/UX design, cloud management, AI/ML development, and SharePoint services. We stay ahead of market trends by utilizing development strategies that ensure our clients get optimal results, no matter what service we provide. We are dedicated to delivering the best possible results for our clients, and we take pride in our exceptional customer service.
Cups of Coffee
Once you have given us an idea of what you’re looking for, our Research & Discovery phase begins. We will sit down with you and your marketing team and ask a ton of questions.
Some of those questions will be about your actual business, some will be about your industry, some will be about your existing customers, there will be others about what you’re hoping to achieve and others will be about your target market.
Then we’ll analyse your competitors, assess what your potential users and visitors are looking for and finally draw up a creative brief that will guide us and help us make any decisions about your project in the future.
Now its time to roll up our sleeves and get down to business. During the Design phase we will be making decisions about the look and feel of your mobile app and website.
Whatever we create for you must reflect and strengthen your brand identity. We want to complement your content, not overshadow it. This part of the process is what technical people call the User Interface Design phase.
We’ll start creating mock-ups to show what potential customers will see, and can expect to happen when they open your app or visit your website. This phase involves a lot of communication because we want to be sure you get a final product that suits your needs and that you love!
Once we are all agreed on the UI design for your project, it’s time to move on to the Development or UX design phase. This is where we bring your design to life and make sure it works how it should.
We will use all the individual graphics from the Design phase to start what is known as the User Experience design. We’ll build your framework and write a whole lot of code that looks like nonsense but is actually making sure all your individual elements do what you want them to.
Then we’ll start testing your website or app to make sure it all works properly. We’ll perform bug fixes for your mobile app, make sure your website or app works on all the devices it’s supposed to and test everything to make sure that each button, tab, link and menu does what it should.
Now your finished product is ready to be launched. But it doesn’t help to have something beautiful and amazing if no one knows about it and that’s where our Marketing phase kicks in.
So we will make sure that your website or mobile app is optimized according to the latest ASO and SEO standards, and we will launch Google AdWords or PPC campaigns, plus develop a social media marketing campaign – all designed to bring your app or site to the attention of your target market.
We’re as proud of and as invested in your project as you are, and we want everything to keep on functioning as flawlessly as it does on day one. And so we are always available to fix any problems your app or website might develop, and ensure that they continue to help your business grow.