Travel Guide is the leading New Zealand travel business directory. Our goal is to deliver a comprehensive New Zealand travel website with quality content that travelers enjoy reading and can easily use to plan and book their best ever New Zealand holiday.
Travel Guide knew it needed a new website. It had an immediate need for a solution that would consolidate its vision and allow it to take its business to the next level. We worked closely with the them to create a design that would enhance the user experience, and deliver on the promise of what its brand could be. As a result of our work together, Travel Guide has now commenced discussions with us for a second project.
We began this project with a discovery phase and helped Travel Guide define the concept of a Travel Directory. Our team completed the design document, high-quality artworks, a risk assessment, and competitor analysis.
We conducted extensive research on the target audience and competitors, completed user experience testing and created high-quality visual assets that helped shape their website design and brand appearance.
we developed a new design, which served as the basis for all development work. We guided the various technology decisions involving custom tour booking, and launched mobile apps.